DO YOU WANT TO BECOME A TRAVEL BLOGGER OR A CONTENT CREATOR?
Who has never dreamed of being able to travel anywhere in the world, and to be paid for it?
Thus was born the figure of the travel blogger, a relentless traveller with roots everywhere, a digital nomad with a passion for sharing his experiences, emotions and knowledge with anyone who wants to. And maybe even become a travel expert, able to provide all the information you need to organise your next adventure! But how to do it? Where to start?
Through our full immersion course, you will learn how to write for the web, how to use storytelling. The programme will run through topics such as the concept of SEO, the art of photography, how to manage a website, and what strategies are useful to get yourself re-recognised by an ever-growing community. Comprehensive training on the figure of the content writer will also be provided, to give those who dream of making a living as freelancers the opportunity to expand their boundaries not only geographically, but in terms of collaborations with brands and companies in various sectors.
Are you ready to travel with us?
Travel bloggers, as well as content creators, represent one of the most sought-after professions today, especially by those who choose to live travelling or who want to enjoy their autonomy and independence in exercising their profession anywhere in the world, managing their brand identity, collaborations with companies and, last but not least, their time. It is therefore essential to possess a great spirit of adaptation and excellent communication skills, to have mastered the Internet environment and to know how to manage the main social channels.
They are also indispensable:
An excellent Internet connection
A PC or tablet
A video camera and a camera
A drone, especially useful for those who make video content
Definition of Travel blogger
How to monetise from a passion
MEDIAKIT AND PARTNERSHIPS
How to present yourself to organisations and companies: creating a media kit
How to create partnerships with organisations and companies
Telling a destination on the web
How to make a winning blog
Content creation, selection and management for blogs, social networks and websites: the editorial plan
SOCIAL MEDIA MANAGEMENT
Tourism and social networks: targeting, content planning, tone of voice
Instagram vs. blog
Instagram stories and reels
Pinterest and Tik Tok
Photography and storytelling
Photo and video editing and use of alternative media (latest generation Smartphone)
How to create quality itineraries and content - The travel blogger's toolbox
What are the key sharing strategies
Guided exploratory tour
VIDEO AND MEDIA IN GENERAL
Introduction to corporate image
Logo creation and customised graphics
Basic photography editing
YouTube thumbnail realisation
Video shooting techniques and tips
Tips and tricks for video editing
The rules of online writing
How to create effective content: the journalistic style
Identifying information, creating an impact text, choosing a title
Various types of content: informative, marketing, commercial, technical
Storytelling and creative writing, the use of metaphors
The detection of fake news
The concept, the script, the coherence between image and text
Digital marketing and web rules
Choosing the most appropriate hosting
Blog analysis tools: Analytics, Seo Zoom/Semrush
Use of keywords and meta data
E-mail marketing strategy: the newsletter
The Travel Blogger must possess the following skills:
Strong communication skills
Strong propensity for media exposure
Strong propensity for travel and adventure
Good knowledge of at least one foreign language
Excellent creative skills
Ability to communicate and relate in multi-ethnic contexts
Spirit of adaptation
Preparatory phase: 6 online meetings (total 12 hours)
Classroom phase: 48 hours
Certificate of attendance signed by our European Tourism Institute
Certificate of Internship
Possibility of financing the registration fee
Emanuele Ghidoni, a great lover of travel and the digital world, after a degree in Economics and Management of Tourism Enterprises and a specialisation in Destination Management, he entered the web with content marketing and SEO. Through personal projects such as the "Recyourtrip" travel blog, he collaborates with important tourism organisations, including national bodies, for the promotion of destinations. Right from the start, he combined his passion for digital with an analytical study of how search engines work, starting to work as a freelance consultant for web marketing strategies. As time goes by, he combines SEO strategies with SEM dynamics and thus the whole part of advertising on social networks and Google.
Mattia Miraglio, class of 1988, travel blogger, globetrotter, content creator, writer and speaker. Piedmontese from the province of Cuneo.
In 2014, he began his round-the-world journey on foot, concluding it in 2019 by bike, covering almost 40,000 km solo and self-sufficiently.
Thanks to his passion for sharing and adventure, Mattia has managed to create an ever-growing community on the main social networks, especially on his YouTube channel, trying to bring more and more quality in video editing, photos and content.
Thanks to his body-powered world tour, Mattia has now managed to turn his passion into a real job, collaborating with numerous brands, organisations and even classic media such as radio and TV.
He became an ambassador for various brands such as 'The North Face', an important milestone for all adventurers around the world.
In 2019 on Forbes he was listed by Blogmeter as the most followed Travel Influencer in Italy.
Last but not least, in 2016 he wrote and published his book 'At a walking pace', about the first part of the world tour, which has consistently, for years, been in the top ranks of travel literature.
Anna Pernice, travel blogger by profession, journalist, social media strategist and digital pr. Neapolitan, she moved to Milan. After a degree in Communication Sciences and years of work as a communication manager in a number of retail companies, in 2013 she founded her blog 'Travel Fashion Tips', considered today among the 40 most influential travel blogs in Italy. Anna's passion for travel and photography and her search for style lead her to travel the 80% of her time and discover and tell about unusual destinations. In her blog, she addresses young 30-somethings curious about discovering the world without giving up comfort and gives advice not only on travel destinations, but also on restaurants and typical dishes and how to prepare the perfect suitcase. She has collaborated with major international tourism organisations and numerous airlines, has been hosted several times on radio and TV to talk about her work and interviewed by Sky TG 24, Tg Rai and magazines such as Vanity Fair, Corriere della Sera and Cosmopolitan. In 2016 she published her first book "Manuale per aspiranti blogger: crea emozioni con lo storytelling" published by Dario Flaccovio Editore, now on sale in the main bookshops in Italy in its second updated edition, in 2018 an audiobook on Naples published by Audible and in the coming months her travel book will be published by New Book Edizioni.
Study of preparatory texts provided by the European Tourism Institute;
6-month Gofluent English language course 'all you can learn' formula. If you already have at least a certified English language level B2, you can choose another of the following languages: French, Spanish, German, Chinese (Mandarin), Portuguese (Brazilian), Dutch, Russian and Italian;
12 hours of live propaedeutic lessons (divided into 6 2-hour appointments).
Lectures: 6 days (48 hours) in ROME
Follow-up phase: Presentation of an innovative social marketing idea applied to the travel sector
Participants per edition: max 20