DO YOU WANT TO BECOME A TRAVEL BLOGGER OR A CONTENT CREATOR?
Who has never dreamed of being able to travel anywhere in the world, and to be paid for it?
Thus was born the figure of the travel blogger, a relentless traveller with roots everywhere, a digital nomad with a passion for sharing his experiences, emotions and knowledge with anyone who wants to. And maybe even become a travel expert, able to provide all the information you need to organise your next adventure! But how to do it? Where to start?
Through our full immersion course, you will learn how to write for the web, how to use storytelling. The programme will run through topics such as the concept of SEO, the art of photography, how to manage a website, and what strategies are useful to get yourself re-recognised by an ever-growing community. Comprehensive training on the figure of the content writer will also be provided, to give those who dream of making a living as freelancers the opportunity to expand their boundaries not only geographically, but in terms of collaborations with brands and companies in various sectors.
Are you ready to travel with us?
Travel bloggers, as well as content creators, represent one of the most sought-after professions today, especially by those who choose to live travelling or who want to enjoy their autonomy and independence in exercising their profession anywhere in the world, managing their brand identity, collaborations with companies and, last but not least, their time. It is therefore essential to possess a great spirit of adaptation and excellent communication skills, to have mastered the Internet environment and to know how to manage the main social channels.
They are also indispensable:
An excellent Internet connection
A PC or tablet
A smartphone
A video camera and a camera
A drone, especially useful for those who make video content
INTRODUCTORY PART
Definition of Travel blogger
How to monetise from a passion
Personal Branding
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MEDIAKIT AND PARTNERSHIPS
How to present yourself to organisations and companies: creating a media kit
How to create partnerships with organisations and companies
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CONTENT MARKETING
Telling a destination on the web
How to make a winning blog
Content creation, selection and management for blogs, social networks and websites: the editorial plan
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SOCIAL MEDIA MANAGEMENT
Tourism and social networks: targeting, content planning, tone of voice
Social tools
Instagram vs. blog
Instagram stories and reels
Pinterest and Tik Tok
Photography and storytelling
Photo and video editing and use of alternative media (latest generation Smartphone)
How to create quality itineraries and content - The travel blogger's toolbox
What are the key sharing strategies
Guided exploratory tour
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VIDEO AND MEDIA IN GENERAL
Introduction to corporate image
Logo creation and customised graphics
Basic photography editing
YouTube thumbnail realisation
Video shooting techniques and tips
Tips and tricks for video editing
CONTENT WRITING
The rules of online writing
How to create effective content: the journalistic style
Identifying information, creating an impact text, choosing a title
Various types of content: informative, marketing, commercial, technical
Storytelling and creative writing, the use of metaphors
The podcast
The detection of fake news
The concept, the script, the coherence between image and text
SEO STRATEGIES
Digital marketing and web rules
Choosing the most appropriate hosting
Blog analysis tools: Analytics, Seo Zoom/Semrush
SEO techniques
Use of keywords and meta data
E-mail marketing strategy: the newsletter
Social ADV
The Travel Blogger must possess the following skills:
Strong communication skills
Strong propensity for media exposure
Strong propensity for travel and adventure
Good knowledge of at least one foreign language
Excellent creative skills
Ability to communicate and relate in multi-ethnic contexts
Spirit of adaptation
Preparatory phase: 6 online meetings (total 12 hours)
Classroom phase: 48 hours
Certificate of attendance signed by our European Tourism Institute
Certificate of Internship
Possibility of financing the registration fee
Propaedeutic phase:
Study of preparatory texts provided by the European Tourism Institute;
6-month Gofluent English language course 'all you can learn' formula. If you already have at least a certified English language level B2, you can choose another of the following languages: French, Spanish, German, Chinese (Mandarin), Portuguese (Brazilian), Dutch, Russian and Italian;
12 hours of live propaedeutic lessons (divided into 6 2-hour appointments).
Classroom phase:
Lectures: 6 days (48 hours) in ROME
Follow-up phase: Presentation of an innovative social marketing idea applied to the travel sector
Participants per edition: max 20