Course for Travel Bloggers and Content Creators

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DO YOU WANT TO BECOME A TRAVEL BLOGGER OR A CONTENT CREATOR?

Who has never dreamed of being able to travel anywhere in the world, and to be paid for it?
Thus was born the figure of the travel blogger, a relentless traveller with roots everywhere, a digital nomad with a passion for sharing his experiences, emotions and knowledge with anyone who wants to. And maybe even become a travel expert, able to provide all the information you need to organise your next adventure! But how to do it? Where to start?
Through our full immersion course, you will learn how to write for the web, how to use storytelling. The programme will run through topics such as the concept of SEO, the art of photography, how to manage a website, and what strategies are useful to get yourself re-recognised by an ever-growing community. Comprehensive training on the figure of the content writer will also be provided, to give those who dream of making a living as freelancers the opportunity to expand their boundaries not only geographically, but in terms of collaborations with brands and companies in various sectors.
Are you ready to travel with us?

The professional figure

Travel bloggers, as well as content creators, represent one of the most sought-after professions today, especially by those who choose to live travelling or who want to enjoy their autonomy and independence in exercising their profession anywhere in the world, managing their brand identity, collaborations with companies and, last but not least, their time. It is therefore essential to possess a great spirit of adaptation and excellent communication skills, to have mastered the Internet environment and to know how to manage the main social channels.
They are also indispensable:
An excellent Internet connection
A PC or tablet
A smartphone
A video camera and a camera
A drone, especially useful for those who make video content

The programme

INTRODUCTORY PART

Definition of Travel blogger

How to monetise from a passion

Personal Branding

 

MEDIAKIT AND PARTNERSHIPS

How to present yourself to organisations and companies: creating a media kit

How to create partnerships with organisations and companies

 

CONTENT MARKETING

Telling a destination on the web

How to make a winning blog

Content creation, selection and management for blogs, social networks and websites: the editorial plan

 

SOCIAL MEDIA MANAGEMENT

Tourism and social networks: targeting, content planning, tone of voice

Social tools

Instagram vs. blog

Instagram stories and reels

Pinterest and Tik Tok

Photography and storytelling

Photo and video editing and use of alternative media (latest generation Smartphone)

How to create quality itineraries and content - The travel blogger's toolbox

What are the key sharing strategies

Guided exploratory tour

 

VIDEO AND MEDIA IN GENERAL

Introduction to corporate image

Logo creation and customised graphics

Basic photography editing

YouTube thumbnail realisation

Video shooting techniques and tips

Tips and tricks for video editing

 

CONTENT WRITING

The rules of online writing

How to create effective content: the journalistic style

Identifying information, creating an impact text, choosing a title

Various types of content: informative, marketing, commercial, technical

Storytelling and creative writing, the use of metaphors

The podcast

The detection of fake news

The concept, the script, the coherence between image and text

 

SEO STRATEGIES

Digital marketing and web rules

Choosing the most appropriate hosting

Blog analysis tools: Analytics, Seo Zoom/Semrush

SEO techniques

Use of keywords and meta data

E-mail marketing strategy: the newsletter

Social ADV

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Requirements

The Travel Blogger must possess the following skills:

Strong communication skills
Strong propensity for media exposure
Strong propensity for travel and adventure
Good knowledge of at least one foreign language
Excellent creative skills
Ability to communicate and relate in multi-ethnic contexts
Spirit of adaptation

Maximum number of participants:
20
Course duration:

Preparatory phase: 6 online meetings (total 12 hours)
Classroom phase: 48 hours

Certificates:

Certificate of attendance signed by our European Tourism Institute

Certificate of Internship

Facilities:

Possibility of financing the registration fee

The teachers of the Course for Travel Bloggers and Content Creators

Some images from the classroom

Testimonials

The partners

Training project

Propaedeutic phase:

Study of preparatory texts provided by the European Tourism Institute;
6-month Gofluent English language course 'all you can learn' formula. If you already have at least a certified English language level B2, you can choose another of the following languages: French, Spanish, German, Chinese (Mandarin), Portuguese (Brazilian), Dutch, Russian and Italian;
12 hours of live propaedeutic lessons (divided into 6 2-hour appointments).

Classroom phase:
Lectures: 6 days (48 hours) in ROME
Follow-up phase: Presentation of an innovative social marketing idea applied to the travel sector
Participants per edition: max 20

Internships to choose from:
Realisation of 6 articles to be carried out remotely
300-hour training period in communication companies
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The Course for Travel Bloggers and Content Creators is also available in an online version
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