Landing page A - Tourism Social Media Manager

Milan, 22-27 January 2018Master in Tourism Social Media ManagementRECEIVE INFORMATIONBecome a Social Media Manager in the tourism sectorWould you like to become a Social Media Manager in the tourism sector?
The IET Master's in Tourism Social Media Management is a professional training course that will teach you how to manage the online presence of a travel agency or a brand operating in the tourism sector on all the most important web platforms.Teaching programme

• Destination marketing strategies: the tourism marketing plan;
• Tourism and social networks: from target audience analysis to editorial plan and
  content planning; how to talk to tourists;
• ADV and sponsored campaigns on Facebook and Instagram;
• Email marketing strategies and actions: the email marketing plan;
• The newsletter;
• Measuring and evaluating results;
• Community, Influencers, Evangelists and Advocats in social media applied to tourism;
• Videos as a tourism promotion tool: viral ideas to boost a tourist destination's reputation;
• Analysis of case histories.

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